PORTFOLIO

A sample of our graphic design work is available to download in PDF format. For a more comprehensive selection of our design work, please visit our full site ...

Download PDF portfolio (2.5MB) ...


WELCOME

Tangent Graphic is an international design agency and experts in brand identity and art direction

We provide a full service for our clients, delivering effective and measurable creative solutions. When required, we work in collaboration with experts in specialist fields.

We consistently find innovative design solutions that are relevant to the client's needs, without relying on previous methods or a constrictive house style.

Our belief is that a strong conceptual approach, backed by thorough research, helps achieve differentiation. This offers competitive standout and market advantage for our clients.

This approach ensures our design solution not only meets, but surpasses your requirements and makes a positive difference to your brand.


NEWS

Jul 10
TANGENT TO FEATURE ON BBC DOCUMENTARY
Tangent Graphic has just finished filming for a forthcoming BBC documentary. We were commissioned to design a diagram visualising cause of death for the first 300 troop casualties in the Afghanistan war, and to discuss the rationale behind our solution. The six part series, 'The Beauty of Diagrams' explores diagrams and images that have successfully shaped and defined our understanding of complex scientific theories. The series will be aired in the autumn, and features iconic diagrams such as Leonardo da Vinci's The Vitruvian Man and Isaac Newton's Prism.
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Jun 10
SCOTTISH DESIGN AWARDS 2010 WINNER
Tangent Graphic has just won a Scottish Design Award for 'Glasgow's Twin Cities'. The project won the 'Exhibition/Point of Sale' category and was also shortlisted for the 'Best in Show' category. The annual award ceremony took place on Friday 28th May and celebrates the best in graphic design and architecture throughout Scotland.
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Jun 10
PETER HOWSON
We are delighted to have been commissioned to design the official website for Peter Howson, Scotland's most celebrated artist. Tangent Graphic will establish a full new identity, with work commencing in the coming weeks. Howson, renowned for his powerful figurative work, became established in the 1980s as one of the New Glasgow Boys, a group of painters concerned with portraying social issues. His work is exhibited in major international collections, whilst private clients include David Bowie, Mick Jagger, Bob Geldof and Madonna.
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May 10
EDINBURGH INTERNATIONAL BOOK FESTIVAL 2010
Tangent has just completed the identity for this year's Edinburgh International Book Festival, including the design of their events listings brochure. The world's largest public celebration of the written word takes place in the heart of Edinburgh from 14-30 August. Over 750 writers and thinkers from across the globe are taking part, including big names from the worlds of literature, poetry and politics. The brochure will be available from June.
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Apr 10
SCOTTISH DESIGN AWARD NOMINATION
Tangent Graphic is delighted that our recent work for Glasgow's Twin Cities has been nominated for a Scottish Design Award. The high profile judging panel included Erik Spiekermann and Si Scott. The winner will be announced in May. The Scottish Design Awards celebrates the very best of graphic and architectural design being produced in Scotland.
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Mar 10
DI MAGGIO'S
Tangent has been commissioned to revitalise the identity of restaurant chain Di Maggio's. Our focus is to establish a visual style that will communicate the history, values and unique atmosphere of the restaurants. Inspired by the baseball legend, Di Maggio's has offered authentic Italian American cuisine in a relaxed family friendly setting for over 25 years.
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Feb 10
WHY WAIT FOR 2014
We have been asked to deliver a branding presentation at the 'Why wait for 2014' Hospitality Marketing seminar at Blythswood Square Hotel, Glasgow – 16 March 2010. When Glasgow hosts the Commonwealth Games in 2014, it will celebrate one of the greatest events in its history. This seminar is geared towards the hospitality industry with the message not to wait for 2014 to market themselves to visitors.
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Jan 10
INTERNATIONAL EXHIBITIONS
We have just completed the first set of large format graphics for our new client FTDI. The exhibitions are being staged across China, Germany and the US. We worked closely with FTDI's marketing department and international translators. Future Technology Devices International is a global electronics manufacturer who specialises in USB technologies.

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Jan 10
WELCOME 2010
Tangent celebrates the start of 2010 with a new project win. We have been appointed by Culture & Sport Glasgow to create the visual identity for 'Glasgow's Leading Attractions' (GLA). GLA aims to raise awareness and increase visits to over 20 of Glasgow's most prominent attractions, including Kelvingrove Art Gallery, The Glasgow School of Art, Hampden Park and Glasgow Science Centre.

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Dec 09
MERRY CHRISTMAS
Merry Christmas and a Happy New Year from all at Tangent. This year, we hand crafted and printed our cards in the studio. We made a donation to Shelter Scotland with the money we saved. Shelter Scotland is a charity that works to alleviate the distress caused by homelessness and bad housing.
http://scotland.shelter.org.uk/

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Nov 09
TANGENT GRAPHIC REBRAND
Welcome to the new Tangent Graphic website. Over the past few months we have been working on a new brand / visual identity, including a revitalised logotype. This new site features an update of our recent work, all photographed in-house at the Tangent studio. New and archived projects have been broken into categories for easy navigation. We'd really appreciate any feedback:
info@tangentgraphic.co.uk

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Oct 09
NEW SITE LAUNCH
Following another year of sustained growth, we are in the final stages of our brand revitalisation. We have refined the Tangent logo, re-photographed all our projects in our new in-house studio, and redesigned our website. We are looking forward to launching in the coming weeks.

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Sep 09
IdN MAGAZINE FEATURE
Tangent is proud to have a selection of our work showcased by IdN: International Designers Network Magazine. Our self promotional projects are featured throughout the magazine and on the accompanying DVD.
View the selected work
Based in Hong Kong, IdN Magazine is an international publication devoted to bringing designers from around the globe together to communicate with, learn from and inspire one another.
idnworld.com

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Aug 09
WEB DEVELOPER NEEDED
Tangent are looking to grow our network of freelance web developers. Industry experience essential with a proven portfolio and experience in bespoke or open source Content Management Systems. Contact us now to arrange a chat info@tangentgraphic.co.uk

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Aug 09
DAZED AND CONFUSED BLOG SHORTLIST
Tangent member Paul's design blog, Human Resources, has been shortlisted by Dazed and Confused for design blog of the year. The 15 shortlisted blogs can be viewed at DazedDigital.com. Register your vote now!
Dazed & Confused is a British style magazine, covering topics such as music, fashion, film, art and literature.

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Jul 09
BUSINESS GATEWAY
Tangent has just completed the new brand identity for Gateway to Growth. The new brand has been applied to a range of printed materials, with further display and promotional items to be created throughout the year.
The Gateway to Growth team are specialist advisers from Business Gateway who offer support services and grant funding opportunities to social enterprises.

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Jun 09
TICKETSOUP.COM LAUNCH
Tangent is proud to be involved in the launch of ticketSOUP.com™, Scotland's new online ticketing portal. Launched June 1, the site replaces SECCtickets.com and SECxtra.com. On being supplied with the logo and brand guidelines, Tangent created the full visual identity and overseen the rollout of all printed and digital materials. The new identity has been designed to represent the diverse nature of acts catered for by ticketSOUP.com™.
ticketSOUP.com™ is managed by Scottish Exhibition and Conference Centre (SECC).

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May 09
A BRAND NOT JUST A LOGO
Tangent is to host a workshop in The Lighthouse in Glasgow on 19 May. We will discuss the crucial role design plays in developing a winning brand, and focus on what a brand needs to communicate and how to embody the intangibles that matter to consumers.
Spanning six floors, The Lighthouse provides an unrivalled opportunity to experience architecture and design through a changing programme of exhibitions, education and life long learning, events and initiatives.

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Apr 09
SCOTLAND ART GALLERY
Scotland Art have opened a new art gallery in the heart of Glasgow city centre, soon after Tangent established their new brand identity. The opening night, 'City Lights: Paintings of Glasgow', was a great success, showcasing the work of some of Scotland's finest talent.
Established in 1999, Scotlandart.com is Scotland’s largest stockist of original art representing over 150 artists with galleries in both Glasgow and Edinburgh.

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Mar 09
RECOMMENDED AGENCY REGISTER
Tangent is proud to announce that we have been awarded Recommended Agency status. Each year the Recommended Agency Register (RAR) researches the skills and abilities of creative agencies. The criteria for selection considers creativity and innovation, value for money, strategic thinking, account management and overall professionalism.
The Recommended Agency Register service is designed to help clients procure the best creative and marketing agencies throughout the UK.

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Mar 09
JUNIOR DESIGNER VACANCY
Tangent are seeking a creative and talented junior designer to join our award winning creative design team, based in Glasgow. Knowledge of branding, print design and web design is essential.
Click for full details

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Feb 09
RIVERSIDE MUSEUM COMMISSION
Glasgow's Riverside Museum Appeal has commissioned Tangent to design all collateral promoting a series of talks throughout the City. Each talk, from the likes of world champion cyclist Graeme Obree, will raise awareness of the new museum exhibits.
The Riverside Museum will be the new iconic museum of transport, currently being built on the banks of the River Clyde. Due to open in 2011, it is expected to attract up to 1 million visitors per year.

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Jan 09
CREATIVE ENTREPRENEUR OF THE YEAR
Tangent Graphic has been awarded 'Creative Entrepreneur of the Year 2008', by the Lighthouse, Scotland's Centre for Architecture, Design and the City. The award was presented by acclaimed product designer Michael Marriott.
The Lighthouse's Creative Entrepreneurs Club is Scotland's largest and most active network for the creative industries with over 2,600 members.

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Jan 09
SECC WHAT'S ON
Tangent has just completed the second phase of the new What's On campaign. Print and digital design collateral will be rolled out throughout Scotland over the coming 2 months.
This is the second phase of a year long campaign for the Scottish Exhibition + Conference Centre (SECC).

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Dec 08
SCOTTISH HUMAN RIGHTS COMMISSION
Tangent has been appointed to brand the Scottish Human Rights Commission. The brand concept will be applied across internal and external print collateral, as well as digital material.
The Scottish Human Rights Commission exists to safeguard human rights and promote global equality and fairness. The organisation has been formed on
the 60th anniversary of the Universal Declaration of Human Rights.

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Oct 08
WHAT'S ON
Tangent has completed the design for the first edition of the SECC's 'What's On' guide. Distributed throughout the city, the visual identity and design captures the vibrancy and diversity of the events on show at the SECC, with a seasonal theme - Give The Gift of Going Out.
The Scottish Exhibition + Conference Centre (SECC) is an award winning venue, playing host to international concerts and shows, exhibitions and conferences.

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Sep 08
SECC WHAT'S ON ACCOUNT
After a successful 5 way pitch, Tangent have won the annual account to design the SECC's What's On material. Launching late 2008, the campaign will encompass print design, digital design and large format design.
The Scottish Exhibition + Conference Centre (SECC) is an award winning venue, playing host to international concerts and shows, exhibitions and conferences.

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Sep 08
BUSINESS AWARD
Tangent is proud to have been hailed as one of the most promising businesses in Scotland. We have been named Glasgow's best young entrepreneurs with our victory in the final of the 2008 PSYBT Entrepreneur of the Year awards, held on Thursday 04 September.

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Aug 08
FOLIO UPDATE
We have updated our portfolio section with a variety of new projects from the past few months, covering branding, print and digital.
New additions include Glasgow River Festival, NISA Velodrome and a new typeface design, Response.

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Aug 08
ROUGHHOUSE CLOTHING
Tangent celebrate the website launch for t-shirt label RoughHouse Clothing. The Flash based website features limited edition t-shirt designs inspired by contemporary street culture, and provides a platform for the launch of new collections planned over the next 12 months.
Tangent are creating a series of printed promotional items to coincide with the launch of the website.

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Jul 08
GLASGOW RIVER FESTIVAL
The 2008 Glasgow River Festival takes place this weekend on the banks of the River Clyde. Tangent has completed an array of branding and design executions to promote the festival, including print, digital, large format and television.
The Glasgow River Festival is an annual 2 day family event, attracting over 85,000 visitors.

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Jun 08
NISA VELODROME
Tangent Graphic is to establish the brand identity for an exhibition aimed at raising awareness of the new National Indoor Sports Arena and Sir Chris Hoy Velodrome in Glasgow. The exhibition will highlight key features and benefits of the venues to Glasgow residents. Tangent is to apply the identity to printed literature and exhibition material.
The National Indoor Sports Arena and Velodrome will provide a variety of sporting facilities and will play host to international sporting events, including the Commonwealth Games in 2014.

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May 08
GLASGOW RIVER FESTIVAL
For the third consecutive year, Tangent Graphic is developing the Glasgow River Festival visual identity. Tangent has constructed a set using glass panels, coloured acetate sheets and hand cut shapes with atmospheric back lighting. This photographic execution delivers a unique style that innovatively captures a translucent, water texture using light and reflection.
The Glasgow River Festival is an annual 2 day event on the banks of the River Clyde. Attracting over 85,000 visitors, it is the summer's foremost family festival.

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Apr 08
T-SHIRT COMMISSION
Tangent have been commissioned to design a range of t-shirts for UK based t-shirt label, RoughHouse Clothing. The exclusive line of t-shirts will be limited edition and available to purchase online later this year.

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Feb 08
BAR ON SEVEN NEW YORK
Tangent has recently completed the branding and visual identity for The Bar on Seven in New York. Commissioned by Diageo and Liquid Assets Global, Tangent was briefed to create a sophisticated and stylish brand for the new upmarket cocktail bar. The 5 month project received a high profile launch at the end of January.
The Bar on Seven is a new cocktail bar launched in New York by Diageo North America.

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Jan 08
INTELLIGENT COMMS
The new website for IntelligentComms has launched for the New Year. Tangent developed the Intelligent Comms brand identity to establish the new concept and design for the site. With copy by AdBlack, the site has a fully integrated Content Management System and online booking facilities.
Formed in 2002, IntelligentComms is a telecoms consultancy specialising in reducing external communication costs. Tangent will consult on various branding aspects of the company's print and digital media.
intelligentcomms.com

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Jan 08
RAINBOW ROOM INTERNATIONAL
Tangent Graphic celebrate the New Year with the appointment to work on the branding and design of the new Rainbow Room International website, working in partnership with IRW Systems. Tangent will be responsible for establishing the new online identity and maintaining brand consistency. IRW will build the site, which will include an integrated shopping facility.
Founded in 1979, the multi award winning Rainbow Room International specialises in hair, beauty and training academies.

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Dec 07
WELL DONE GLASGOW
The Commonwealth Games are coming to Glasgow in 2014. Well done to Scotland, Glasgow and the branding / Bid team.
Tangent Graphic are proud to have been responsible for the delivery of a series of creative projects for Glasgow's bid over the past year.

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Nov 07
ITALIAN CAFFE ENOTECA
Tangent celebrate the opening of The Italian Caffe Enoteca, in Glasgow's Merchant City. Specialising in Italian tapas, The Italian Caffe Enoteca is the first of its kind in Scotland. Tangent established the restaurant's brand identity and were commisioned to produce a wide range of branded printed material.

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Nov 07
2014 - WE'LL BE WATCHING
Tangent Graphic worked closely with the 2014 Commonwealth Games Bid team to deliver the "We'll be Watching" campaign, to encourage people to view the results of the Bid announcement live from Sri Lanka.
The branding campaign ran across a variety of media, including television, outdoor advertising, print, web and digital marketing. The campaign featured various groups of people to reflect a wide cross section of the community.




SERVICES

Tangent Graphic offers the following services
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Branding / brand identity
Art direction
Company rebrands
Creative advertising solutions
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Print design
Marketing material
Corporate publications
Exhibition + display design
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Web design
Flash animation
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T-shirt graphics
Photography
Typography



CLIENTS + PROJECTS

Tangent Graphic has contributed in the launch, development and success of a wide range of clients and projects from the private and public sectors. These include:
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Business Gateway Lanarkshire
Cafe Gandolfi
Culture and Sport Glasgow
Di Maggio's Restaurants
Diageo North America
East Renfrewshire Council
Edinburgh International Book Festival
Friends Of The Earth, Scotland
FTDI Chip
Gandolfi Fish
Glasgow 2014 Commonwealth Games Bid
Glasgow City Council
Glasgow Museums
Glasgow River Festival
Glasgow: Scotland with style
Glasgow's Leading Attractions
GO Magazine
Hall Aitken
Heineken
Intelligent Comms
International Cricket Friendship Cup
Joseph and the Amazing Techincolor Dreamcoat
Lanarkshire's Working
North Lanarkshire's Working
Liquid Assets Global
Merchant City Festival
Merchant City Tourism and Marketing Co-op
myplace
Motherwell College
National Indoor Sports Arena (NISA) and Sir Chris Hoy Velodrome
NHS Greater Glasgow and Clyde (NHSGGC)
North Lanarkshire Council
Rainbow Room International
RoughHouse Clothing
Scotland Art
Scottish Exhibition and Conference Centre (SECC)
Scottish Library and Information Council (SLIC)
Scottish Human Rights Commission (SHRC)
Sola Bar, Club and Restaurant
Streetwise Clothing
The Italian Caffe Enoteca
The Italian Kitchen
The Perfect Shave
UEFA Cup Final
UZ Events
Veropath



AWARDS / ACCOLADES / ACHIEVEMENTS

Scottish Design Awards 2010 winner.
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'Tangent Graphic :: 'Creative Entrepreneur of the Year', awarded by The Lighthouse, Scotland’s Centre for Architecture, Design and the City.
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Ranked as a top agency for client satisfaction at the Scottish Design Consultancy of the Year Awards 2009 and 2010.
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RAR Recommended Agency Register 2009 and 2010 status.
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'Tangent Graphic :: PSYBT Entrepreneur of the Year 2008'.
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Tangent is proud to have had work featured in 4 volumes published by Zeixs in 2009:
- Best Poster Design
- Graphic Design 2
- Letterhead and business cards
- Logo 2
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Tangent is proud to have had work featured in Common Interest (published by Index Book) in 2010:
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‘IdN: International Designers Network’ contributor.
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Member of the DBA: Design Business Association.
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Featured in design showcases including Creative Review and cpluv.
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American Design Awards winner in 2010.



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