One of track cycling’s largest annual competitions, the UCI Track World Cup is a four-round event hosted in the Netherlands, Colombia, Scotland and the United States.
“Aerodynamic visualisations showcase power, energy and speed.”
We worked with British Cycling to establish a full creative strategy – aerodynamic visualisations showcase the athletes’ power, energy and speed.
Our concept was applied across city dressing, venue dressing, field of play, digital, social media and wayfinding.
