Last week saw the launch of the Common Weal, the socially progressive think tank and campaigning organisation. We were invited along to participate, having recently developed the group’s visual identity.
“People don’t understand or recognise the language of politics anymore, so we want to change that language.”
Under the banner ‘All of Us First’, and entirely funded through donations from supporters, the organisation’s goal is to achieve a Scotland of social and economic equality and environmental sustainability.
More known for theatre, live music, and club nights, organisers in The Arches confirmed around 800 had signed up for the event. DJ Stuart Braithwaite of Mogwai entertained the early arrivals, with comedian Janey Godley compèring a line up including Tam Dean Burn, Bruce Morton and Karine Polwart.
Director Robin MacAlpine summed up the ethos of the organisation to the crowd: “We want to find a way to communicate an idea of a politics which work for all the people who those politics seek to govern, not just a few of them. People don’t understand or recognise the language of politics anymore, so we want to change that language.”
We were also invited to participate, sketching out our thinking behind the visual identity we created for the movement.