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& ArtDirection

Tangent. Branding, Visual Identity. Glasgow, Scotland
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Tangent is a studio of designers and creators who establish identity systems for cultural institutions, civic spaces, major events, enterprising start-ups and global brands alike, drawing insights from each sector we work in. We have a wide interest in the world around us, reflected in our work.
Here you’ll find, among others:
The world’s first crowd-sourced city brandAn ode to RomanticismConey Island inspired PizzaA creative polymathWorld-record breaking whiskyA global network of street papersAn art school that some of us went toThe documentation of war casualtiesAn evolving cultural spaceInnovation on a global scaleThe world in wordsSomething newA think and do tankBrutalism’s human sideA modern masterBlueprints for a smarter cityA memorial to peaceScotland’s largest ever eventA warm welcomeArt for everyoneBlood, sweat and tearsA peer driven UniversityA break from the noise.

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